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Ten Types of Innovation
Cover of Ten Types of Innovation
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Ten Types of Innovation
The Discipline of Building Breakthroughs
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Innovation principles to bring about meaningful and sustainable growth in your organization

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

  • Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
  • Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field

    • The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
    Innovation principles to bring about meaningful and sustainable growth in your organization

    Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

  • Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
  • Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field

    • The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
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    About the Author-

    • Larry Keeley (www.monitortalent.com; Cambridge, MA) is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group, which was founded by Michael Porter and is one of the world's leading global consulting practices. BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field, and cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. Larry also teaches innovation strategy at Illinois Institute of Technology and at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program.

      Bansi Nagji is a senior partner of Monitor Group,  one of the world’s leading consultancies. He is leader of the firm's global innovation practice and has direct responsibility for many of Monitor's largest clients, helping leaders of global companies with their toughest growth challenges. He is a frequent speaker on the topic of innovation and authored the cover story on innovation in the May 2012 issue of Harvard Business Review. He holds a BA and MA from Cambridge University, England, and an MBA with Distinction from INSEAD, France.

      Helen Walters is a writer and editor at Doblin and Monitor Group, and was previously innovation and design editor at BusinessWeek. She is the TED conference’s official on-site blogger and has some 13,600 followers on Twitter, while her daily blog of innovation-related updates, Thought You Should See This, has over 20,000 subscribers. She is still a regular writer on innovation and design, is a contributing editor to her alma mater, Creative Review, and contributes opinion pieces to publications including Design Observer, Fast Company and Core77.com.

    Table of Contents-

    • PART ONE INNOVATION
      A NEW DISCIPLINE IS LEAVING THE LAB

      CHAPTER 1 RETHINK INNOVATION 2
      Eradicate lore, substitute logic

      PART TWO TEN TYPES OF INNOVATION
      THE BUILDING BLOCKS OF BREAKTHROUGHS

      CHAPTER 2 THE TEN TYPES 16
      An overview

      CHAPTER 3 PROFIT MODEL 18
      How you make money

      CHAPTER 4 NETWORK 22
      How you connect with others to create value

      CHAPTER 5 STRUCTURE 26
      How you organize and align your talent and assets

      CHAPTER 6 PROCESS 30
      How you use signature or superior methods to do your work

      CHAPTER 7 PRODUCT PERFORMANCE 34
      How you develop distinguishing features and functionality

      CHAPTER 8 PRODUCT SYSTEM 38
      How you create complementary products and services

      CHAPTER 9 SERVICE 42
      How you support and amplify the value of your offerings

      CHAPTER 10 CHANNEL 46
      How you deliver your offerings to customers and users

      CHAPTER 11 BRAND 50
      How you represent your offerings and business

      CHAPTER 12 CUSTOMER ENGAGEMENT 54
      How you foster compelling interactions

      PART THREE MORE IS MIGHTIER
      MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT

      CHAPTER 13 GO BEYOND PRODUCTS 62
      How to avoid being easily copied

      CHAPTER 14 STRENGTH IN NUMBERS 78
      Innovations using a combination of types generate better returns

      PART FOUR SPOT THE SHIFTS
      SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS

      CHAPTER 15 MIND THE GAP 100
      Uncover your blind spots

      CHAPTER 16 CHALLENGE CONVENTION 104
      See where your competitors are focusing — and then make different choices

      CHAPTER 17 PATTERN RECOGNITION 118
      See how industries and markets shift — and learn from those who saw the signs and acted on them

      PART FIVE LEADING INNOVATION
      USE BETTER PLANS TO BUILD BREAKTHROUGHS

      CHAPTER 18 DECLARE INTENT 130
      By being clear about where and how you will innovate, you massively increase your odds of success

      CHAPTER 19 INNOVATION TACTICS 142
      A toolkit that turns the Ten Types into building blocks for innovation

      CHAPTER 20 USING THE INNOVATION PLAYBOOK 150
      A selection of plays (and the combinations of tactics you'll need to implement them)

      PART SIX FOSTERING INNOVATION
      INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION

      CHAPTER 21 GET CRACKING 190
      Everyone is afraid of the unfamiliar.
      Here's how to innovate anyway

      CHAPTER 22 SPONSORS AND AUTHORS 196
      Great firms make sure that innovation is not optional

      CHAPTER 23 INSTALLING INNOVATION 200
      Don't worry about culture.
      Build a systemic capability

      CHAPTER 24 EXECUTE EFFECTIVELY 212
      Principles for bringing your innovations to market on time and on budget

      PART SEVEN APPENDIX
      PUTTING THESE PRINCIPLES INTO PRACTICE
      Go beyond the book to create your own innovation revolution

      ACKNOWLEDGMENTS 232

      INNOVATION BIBLIOGRAPHY 234

      NOTES AND RESEARCH DATA 238

      IMAGE CREDITS 251

      INDEX 252

      ABOUT THE AUTHORS 256

      ABOUT DOBLIN AND MONITOR DELOITTE 258

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    The Discipline of Building Breakthroughs
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