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Where Good Ideas Come From
Cover of Where Good Ideas Come From
Where Good Ideas Come From
One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?
One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?
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  • From the cover

    Introduction


    REEF, CITY, WEB
     

    . . . as imagination bodies forth
    The forms of things unknown, the poet’s pen
    Turns them to shapes and gives to airy nothing
    A local habitation and a name.

    SHAKESPEARE, A Midsummer Night’s Dream, V.i.14-17



    Darwin’s Paradox

    April 4, 1836. Over the eastern expanse of the Indian Ocean, the reliable northeast winds of monsoon season have begun to give way to the serene days of summer. On the Keeling Islands, two small atolls composed of twenty-seven coral islands six hundred miles west of Sumatra, the emerald waters are invitingly placid and warm, their hue enhanced by the brilliant white sand of disintegrated coral. On one stretch of shore usually guarded by stronger surf, the water is so calm that Charles Darwin wades out, under the vast blue sky of the tropics, to the edge of the live coral reef that rings the island.

    For hours he stands and paddles among the crowded pageantry of the reef. Twenty-seven years old, seven thousand miles from London, Darwin is on the precipice, standing on an underwater peak ascending over an unfathomable sea. He is on the edge of an idea about the forces that built that peak, an idea that will prove to be the first great scientific insight of his career. And he has just begun exploring another hunch, still hazy and unformed, that will eventually lead to the intellectual summit of the nineteenth century.

    Around him, the crowds of the coral ecosystem dart and shimmer. The sheer variety dazzles: butterflyfish, damselfish, parrotfish, Napoleon fish, angelfish; golden anthias feeding on plankton above the cauliflower blooms of the coral; the spikes and tentacles of sea urchins and anemones. The tableau delights Darwin’s eye, but already his mind is reaching behind the surface display to a more profound mystery. In his account of the Beagle’s voyage, published four years later, Darwin would write: “It is excusable to grow enthusiastic over the infinite numbers of organic beings with which the sea of the tropics, so prodigal of life, teems; yet I must confess I think those naturalists who have described, in well-known words, the submarine grottoes decked with a thousand beauties, have indulged in rather exuberant language.”

    What lingers in the back of Darwin’s mind, in the days and weeks to come, is not the beauty of the submarine grotto but rather the “infinite numbers” of organic beings. On land, the flora and fauna of the Keeling Islands are paltry at best. Among the plants, there is little but “cocoa-nut” trees, lichen, and weeds. “The list of land animals,” he writes, “is even poorer than that of the plants”: a handful of lizards, almost no true land birds, and those recent immigrants from European ships, rats. “The island has no domestic quadruped excepting the pig,” Darwin notes with disdain.

    Yet just a few feet away from this desolate habitat, in the coral reef waters, an epic diversity, rivaled only by that of the rain forests, thrives. This is a true mystery. Why should the waters at the edge of an atoll support so many different livelihoods? Extract ten thousand cubic feet of water from just about anywhere in the Indian Ocean and do a full inventory on the life you find there: the list would be about as “poor” as Darwin’s account of the land animals of the Keelings. You might find a dozen fish if you were lucky. On the reef, you would be guaranteed a thousand. In Darwin’s own words, stumbling across the ecosystem of a coral reef in the...

About the Author-
  • Steven Johnson is the author of many bestsellers, including The Invention of AirThe Ghost Map, and Everything Bad Is Good for You. He is the editor of the anthology The Innovator’s Cookbook and the founder of a variety of influential websites. Johnson also writes for TimeWiredThe New York Times, and The Wall Street Journal. He lives in Marin County, California, with his wife and three sons.

    Erik Singer has performed in numerous off-Broadway plays and with regional theaters around the country. He has appeared on television in All My Children and As the World Turns. Singer has also done voice work for numerous commercials, documentaries, and animated shows.
Reviews-
  • Publisher's Weekly

    September 6, 2010
    Johnson—writer, Web guru, and bestselling author of Everything Bad Is Good for You—delivers a sweeping look at innovation spanning nearly the whole of human history. What sparks our great ideas? Johnson breaks down the cultural, biological, and environmental fuel into seven broad "patterns," each packed with diverse, at times almost disjointed anecdotes that Johnson synthesizes into a recipe for success. A section on "slow hunches" captivates, taking readers from the FBI's work on 9/11 to Google's development of Google News. A section on error takes us through a litany of accidental innovations, including the one that eventually led to the invention of the computer. "Being right keeps you in place," Johnson reminds us. "eing wrong forces us to explore." It's eye-opening stuff—although it does require an investment from the reader. But as fans of the author's previous work know, an investment in Johnson pays off, and those who stick with the author as he meanders through an occasional intellectual digression will come away enlightened and entertained, and with something perhaps even more useful—how to recognize the conditions that could spark their own creativity and innovation. Another mind-opening work from the author of Mind Wide Open.

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