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NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Due to publisher restrictions the library cannot purchase additional copies of this title, and we apologize if there is a long waiting list. Be sure to check for other copies, because there may be other editions available.
Due to publisher restrictions the library cannot purchase additional copies of this title, and we apologize if there is a long waiting list. Be sure to check for other copies, because there may be other editions available.
Excerpts-
From the cover
Introduction (Where I Prime You for the Rest)
'm a trained hypnotist.
And I'm going to tell you about the spookiest year of my life. It happened between June 2015 and November 2016. Okay, that's a little more than a year.
Everything you are about to read in this book is true, as far as I know. I don't expect you to believe all of it. (Who could?) But I promise it is true, to the best of my knowledge.
I've waited decades to deliver the message in this book. I waited because the world wasn't ready, but also because the messenger-yours truly-didn't have the skill to deliver it right. The story was too hard to tell. But it was important, and it needed to be told.
And so I waited.
And I learned.
And I practiced.
And I waited some more.
Then it happened.
On June 16, 2015, Donald J. Trump rode a golden elevator in Trump Tower to the lobby, where he announced his candidacy for president of the United States. Like most observers at the time, I didn't fully understand what I was seeing. It wasn't until the first Republican primary debate that I realized what was happening right before our eyes. Trump was no ordinary politician. He was no ordinary businessperson either. In fact, he wasn't ordinary in any sense of the word.
Trump is what I call a Master Persuader. That means he has weapons-grade persuasion skills. Based on my background in that field, I recognized his talents early. And after watching him in action during the election, I have to say that Trump is the most persuasive human I have ever observed.
President Trump carried those persuasion skills into the White House, where his supporters say he has gotten a lot done, and his critics say he hasn't. Supporters pointed to a decrease in illegal immigration, a strong stock market (at this writing), high consumer confidence, progress fighting ISIS, a solid Supreme Court nominee, and a stronger-than-expected foreign policy game. Critics saw "chaos" in the administration, slow progress on health-care reform, and maybe some kind of nefarious connections with Russia.
President Trump's critics (and mine) asked me how I could call the president a Master Persuader when his public approval levels were in the cellar. The quick answer is that low approval didn't stop him from winning the presidency. And according to his supporters, it didn't stop him from getting things done on the job. His persuasion skills, combined with the power of the presidency, were all he needed. Keep in mind that disapproving of Trump's style and personality is a social requirement for people who long for a more civil world. Effectiveness is a separate issue from persuasive skill.
But here's the fun part: I also believed that Trump-the Master Persuader-was going to do far more than win the presidency. I expected Trump to rip a hole in the fabric of reality so we could look through it to a deeper truth about the human experience. And he did exactly that.
But not everyone noticed. That's why I made it the theme of this book.
The common worldview, shared by most humans, is that there is one objective reality, and we humans can understand that reality through a rigorous application of facts and reason. This view of the world imagines that some people have already achieved a fact-based type of enlightenment that is compatible with science and logic, and they are trying to help the rest of us see the world the...
About the Author-
Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret ManagementHandbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.
Reviews-
September 25, 2017 Dilbert cartoonist Adams, with his usual adroit touch and sense of humor, offers an enjoyably provocative guide to the art of persuasion. In 2016, Adams predicted that Donald Trump would win the presidency when few others considered him a serious contender. What did Adams see that experts missed? Declaring himself a “lifelong student” of the art of persuasion, Adams offers sharp insights into how Trump persuades people, keeps the spotlight on himself and the topics of his choice, and used these skills to talk his way into the White House. Using examples from Trump’s campaign, Adams outlines the tools and methods he sees as typical of master persuaders. He discusses why it’s effective to create a visual image such as the “big, beautiful wall,” which captured voters’ attention with a simple solution to a complex problem. To improve a social or business reputation, Adams writes, link to a strong “brand,” just as Trump did by borrowing his campaign slogan from Ronald Reagan’s successful 1980 campaign. In addition to a highly readable—and persuasive—guide to presenting ideas effectively, Adams has also written an insightful study of how Trump bested seasoned politicians.
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