من تصميم Adam Alter
“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take
Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take
Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
المراجعات-
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January 15, 2017
How interactive technologies facilitate newly debilitating addictions.Alter (Marketing/NYU Stern School of Business; Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave, 2013) applies psychological insight and business acumen to his argument that compulsive usage of smartphones and social media is not peripheral but rather central to their engineering and lucrative, seductive qualities. "The environment and circumstance of the digital age are far more conducive to addiction than anything humans have experienced in our history," he writes. Although he speaks to game designers and other innovators, he focuses on the tangled psychology behind "behavioral addiction" and nascent efforts to treat it--despite a lack of consensus on whether or how to do so. Alter first explores how behavioral addiction resembles substance abuse, although it is more widespread and thus often free of moral opprobrium. This amplifies its risk to professionals, who underestimate their time spent engrossed by a constantly expanding menu of technologies. Video games have ensnared a wide demographic, as well. Consider the immersive appeal of World of Warcraft, and even simplistic games like Farmville captivated the unsuspecting, due to having "a new [gaming] rhythm that fits into...people's lives." Similar patterns can be seen in the rise of "smartwatches" and ubiquitous email: "The same technology that [now] drives people to over-exercise also binds them to the workplace twenty-four hours a day." The exhibitionistic nature of social-network apps enables a similarly insidious hidden hold on users, which Alter connects to Mark Zuckerberg's insight that "people are endlessly driven to compare themselves to other people." While such behavior might seem acceptable in adults, the author is alarmed by evidence that "screen time" is warping the mental and emotional development of younger generations. He bolsters such points with sociology and marketing studies, although more focus on the fast-changing technology industry itself would have firmed up his discussion. A clearly written account of a widespread social malady that is sure to gain further attention in coming years.COPYRIGHT(2017) Kirkus Reviews, ALL RIGHTS RESERVED.
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February 1, 2017
In his new book, Alter (Drink Tank Pink) notes that although Steve Jobs was the CEO of technology giant Apple, he did not allow his own kids to use iPads. In fact, Jobs admitted to limiting how much technology his own children used. Alter includes this detail to emphasize how addictive digital devices can be--and that those responsible for them are aware of these habit-forming properties. This engaging and readable narrative lays out a succinct and pointed argument that technology can be addictive, bolstering the argument with relevant examples (for instance, World of Warcraft players devote hours upon end to the Internet game, sometimes forsaking everything else in their lives). Alter distinguishes among various types of addiction and discusses the difference between liking something and being dependent on it. Readers, particularly those who struggle with these issues or know someone who does, will find valuable information here. The author makes solid comparisons between compulsive behavior (e.g., gambling) and addictions (e.g., dependence on drugs), showing how our basic biology puts us all at risk. Readers will come away with a sense of how serious addiction can be and what we should do about it. VERDICT An excellent offering for those interested in technology, especially those grappling with the topic themselves.--Rebecca Hill, Zionsville, INHow to combat worry, guilt, & perfectionism; common-sense sleep advice; festive vegan favorites
Copyright 2017 Library Journal, LLC Used with permission.
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October 1, 2016
The newest addiction? It's not to a substance but to a behavior, argues New York University professor Alter, author of the New York Times best-selling Drunk Tank Pink. Alter explains why we obsess over social media and our smartphones, what price we pay, and how we can disengage from the digital and smell the roses.
Copyright 2016 Library Journal, LLC Used with permission.
